Brookshire Grocery Aims to Enhance Shopper Data

In an effort to enhance its ability to leverage shopper card data, Brookshire Grocery has partnered with analytic services firm, Spire, Monroe, Conn.

TYLER, Texas — In an effort to enhance its ability to leverage shopper card data, Brookshire Grocery here has partnered with analytic services firm, Spire, Monroe, Conn.

Spire's loyalty panel combines the shopper data from retail partners to provide insights into consumer behavior.

"We have partnered with Spire to gain even more insights about our shoppers," said Rick Ellis, senior vice presid

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