Burd Advocates Incentives in Health Care

Steve Burd, chairman, president and chief executive officer of Safeway, is advocating passage of national health legislation similar to the approach his company has taken.

PLEASANTON, Calif. — Steve Burd, chairman, president and chief executive officer of Safeway here, is advocating passage of national health legislation similar to the approach his company has taken.

Writing in an opinion column in the Wall Street Journal last Friday, Burd said, “While comprehensive health care reform needs to address a number of ... key issues, we believe that personal responsibility and financial incentives are the path to a healthier America. By our cal

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