Burd Regrets Not Making Price Investments Sooner

Safeway is glad it's made the price investment it did — it only wishes it had done so earlier.

PLEASANTON, Calif. — Safeway is glad it's made the price investment it did — it only wishes it had done so earlier. That's what Steve Burd, chairman, president and chief executive officer, told the chain's annual meeting here this week.

"We knew we needed to make that investment,” he said. “While we would prefer to have done it before the economic downturn, we didn't have that luxury.”

Burd acknowledged late last month, at the time the chain reported first-quarter finan

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