Burd Sees Defensive Value in 'Just For U'

NEW YORK — Safeway also has benefitted from using its "Just For U" digital platform it as a defensive tool to win back customers from competitors, Steve Burd, chairman, president and chief executive officer, told the Goldman Sachs Global Retailing Conference here Thursday.

NEW YORK — Safeway also has benefitted from using its "Just For U" digital platform it as a defensive tool to win back customers from competitors, Steve Burd, chairman, president and chief executive officer, told the Goldman Sachs Global Retailing Conference here Thursday.

"Just For U" is an online program offering consumers personalized offers based on their shopping history that Safeway is testing in Chicago,

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