Burd Sees Defensive Value in 'Just For U'

NEW YORK — Safeway also has benefitted from using its "Just For U" digital platform it as a defensive tool to win back customers from competitors, Steve Burd, chairman, president and chief executive officer, told the Goldman Sachs Global Retailing Conference here Thursday.

NEW YORK — Safeway also has benefitted from using its "Just For U" digital platform it as a defensive tool to win back customers from competitors, Steve Burd, chairman, president and chief executive officer, told the Goldman Sachs Global Retailing Conference here Thursday.

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