MONTEREY, Calif. — Burt’s Bees buzzed to the top the list of brands perceived to be "greenest" by U.S. consumers polled for the ImagePower Green Brands Survey. Retailers Whole Foods Market (No. 2), Trader Joe's (No. 4) and Publix Super Markets (No. 8), also made the list.
In addition to their perception of brands, respondents were polled about green issues. Responses indicate that energy use is considered the biggest green issue today, but economic concerns still take precedence over environmental issues.
“In the United States, 75% of consumers say that it is somewhat or very important to them that the brands they buy come from green companies, although more people said that this was ‘very important’ in 2009,” said Scott Siff, executive vice president of Penn Schoen Berland, in a statement.
“While the economy has driven down the priority of green for consumers, we can expect that as the recovery continues, the importance of green will come roaring back.”
More than 9,000 people in eight countries participated in the fifth annual ImagePower Green Brands Survey conducted by Cohn & Wolfe, Landor Associates, Penn Schoen Berland, and Esty Environmental Partners.
Also making the list were Tom’s of Maine (No. 3), Google (No. 5), Aveeno (No. 6), SC Johnson (No. 7), Microsoft (No. 9) and Ikea (No. 10).
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