C-Store Study Under Way

DALLAS — 7-Eleven here and four other retailers are participating in a study of the shopping process in convenience stores.

DALLAS — 7-Eleven here and four other retailers are participating in a study of the shopping process in convenience stores.

The VideoMining Corp. research is also being conducted in cooperation with AM/PM, Circle K, Sheetz and Cumberland Farms. The goal is to help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of c-store shoppers.

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TAGS: Marketing