Calif. Retailers Cannot Ask for ZIP Code: Court

SAN FRANCISCO — California retailers may no longer ask credit card customers for their ZIP codes, except in limited cases, according to a ruling last week by the California Supreme Court.

SAN FRANCISCO — California retailers may no longer ask credit card customers for their ZIP codes, except in limited cases, according to a ruling last week by the California Supreme Court.

The court said ZIP codes are "personal identification information" about which merchants cannot ask under California's consumer privacy laws. An attorney for the plaintiff in the case said the decision would help protect consumers from credit card fraud and identity theft.

The ruling s

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