Campaign Builds Lowes’ Facebook Following

WINSTON-SALEM, N.C. — An innovative social media campaign built Lowes Foods’ Facebook fan base and raised almost $900 for local humane societies.

WINSTON-SALEM, N.C. — An innovative social media campaign built Lowes Foods’ Facebook fan base and raised almost $900 for local humane societies.

Lowes pledged to donate $2 to local humane societies for each new fan who joined its Facebook page for a one-month period ending June 7. Lowes gained 442 fans during the campaign.

“So, we will be donating $884 to local humane societies and SPCAs because of all your efforts. Thanks for joining!” Lowes wrote on its Facebook page

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TAGS: Marketing