Campbell’s E-Labels Come to Safeway, ShopRite

PLEASANTON, Calif. — Kroger is no longer the only retailer involved in Campbell Soup Co.’s new electronic rewards program. Both Safeway and ShopRite have launched “E-Labels for Education.” E-Labels is an electronic version of “Campbell's Labels for Education,” which awards points for qualifying product purchases.

PLEASANTON, Calif. — Kroger Co. is no longer the only retailer involved in Campbell Soup Co.’s new electronic rewards program. Both Safeway and ShopRite have launched “E-Labels for Education.”

E-Labels is an electronic version of “Campbell's Labels for Education,” which awards points for qualifying product purchases. Points can be redeemed

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