Chicken Mania Under Way at Hy-Vee

Following up on the success of its "Million Tenderloins" promotion in January, Hy-Vee has partnered with Tyson Foods on a campaign to sell 1 million boneless chicken strips during the month of May.

WEST DES MOINES, Iowa — Following up on the success of its "Million Tenderloins" promotion in January, Hy-Vee has partnered with Tyson Foods on a campaign to sell 1 million boneless chicken strips during the month of May.

If Hy-Vee reaches its goal of selling a million chicken strips in the next month, Tyson will donate a truckload of chicken to a local food bank. "That's 35,000 pounds of chicken, or enough to pr

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TAGS: Marketing Meat