C&K Runs Environmental Promo

C&K Markets here tested its first product promotion tied to its new environmental rewards initiative.

BROOKINGS, Ore. — C&K Markets here tested its first product promotion tied to its new environmental rewards initiative.

Two of its 48 Ray’s Food Place Stores ran a one-week test earlier this month in which anyone who purchased an organic salad mix received five EcoUnit credits which can be used to support local environmental projects, ranging from tree planting to river conservation.

The stores that ran the EcoUnit-based promotion experienced a 24% lift in movement

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