Cleansing Wipes Market to Grow

Demand for cleansing wipes in the U.S. will increase 3.9% per year to become a $2.3 billion business in 2013, according to a new study of consumer and industrial wipes from research firm The Freedonia Group.

CLEVELAND — Demand for cleansing wipes in the U.S. will increase 3.9% per year to become a $2.3 billion business in 2013, according to a new study of consumer and industrial wipes from research firm The Freedonia Group.

Wipes will continue to benefit from features such as ease-of-use, disposability, portability, and reduced risk of cross-contamination. However, growth rates will be slower than those achieved during the 2003 to 2008 period, due to the recession, market maturity

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