Coke and Wegmans Complete Test of Collaborative Store Ordering

Coca-Cola and Wegmans Food Markets, Rochester, N.Y., have completed a test of collaborative store ordering in eight Wegmans stores that generated higher sales and lower days of supply in the test stores, according to Kraig B. Adams, director, collaborative industry development, for Coca-Cola.

ATLANTA — Coca-Cola here and Wegmans Food Markets, Rochester, N.Y., have completed a test of collaborative store ordering in eight Wegmans stores that generated higher sales and lower days of supply in the test stores, according to Kraig B. Adams, director, collaborative industry development, for Coca-Cola. The test, which ran from last November through May, was part of the companies’ participation in the “New Ways of Working Together” initiative, which Adams discussed earlier this month at t

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