Consumer Confidence in Food Safety Down Since ’04: Survey

Although the majority of Americans feel that foods in supermarkets are safe, the percentage who feel this way has decreased over the last five years, according to The NPD Group.

PORT WASHINGTON, N.Y. — Although the majority of Americans feel that foods in supermarkets are safe, the percentage who feel this way has decreased over the last five years, according to The NPD Group here. The latest NPD Food Safety Monitor, which has tracked food safety concerns and eating intentions in the U.S. every other week since 2001, indicates that in 2007 and 2008, 63% agreed with the statement that foods sold in supermarkets are safe, vs. 68% who agreed with the statement in

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TAGS: Food Safety