Consumer Reports: Majority of Store Brands Taste as Good as National Brands

In blind taste tests conducted by Consumer Reports, three private-label foods were deemed tastier than their national-brand counterparts, 19 tasted just as good, and six didn’t taste as good as the national brands.

YONKERS, N.Y. — In blind taste tests conducted by Consumer Reports, three private-label foods were deemed tastier than their national-brand counterparts, 19 tasted just as good, and six didn’t taste as good as the national brands.

Target’s Archer Farms Chewy Soft Baked Cookies, Costco’s Kirkland Signature Organic Medium Salsa and Wal-Mart’s Great Value Whipped Topping beat out similar offerings from Pepperidge Farm, Old El Paso, Betty Crocker and Kraft, according to the

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TAGS: Center Store