Consumers Buying More Boxed Wine

The overall growth rate of wine may have slowed, but consumers are still finding refreshment in 3-liter premium wine casks (boxed wine), according to the Nielsen Co.

SCHAUMBURG, Ill. — The overall growth rate of wine may have slowed, but consumers are still finding refreshment in 3-liter premium wine casks (boxed wine), according to the Nielsen Co.

Dollar sales in the segment grew 31% last year, compared to the 4.4% growth experienced by the overall table wine category.

The renewed popularity of boxed wine may be attributed to its value. Equivalized to the average price of a 750ml bottle, premium wine casks are approximately 40% les

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