Consumers Consulting Nutrition Labels More Frequently

Nearly two-thirds (65%) of U.S. consumers notice nutritional information on food packaging more often now than they did two years ago, show the findings of a global poll conducted online by the Nielsen Co. Its research also indicates that while 67% of U.S. consumers claim to “mostly” understand the nutritional information on food packaging, only 44% of global consumers said the same.

SCHAUMBURG, Ill. — Nearly two-thirds (65%) of U.S. consumers notice nutritional information on food packaging more often now than they did two years ago, show the findings of a global poll conducted online by the Nielsen Co. Its research also indicates that while 67% of U.S. consumers claim to “mostly” understand the nutritional information on food packaging, only 44% of global consumers said the same. Meanwhile, about one in five U.S. consumers (21%) always check the nutritional information

Register to view the full article