Consumers to Dictate What They Want: FMI Speaker

Retailers operate today in a “B2C” — business-to-consumer — world in which they try to predict what consumers want, but in the future successful retailers will adopt a “C2B” or a “C-tailing” view in which “consumers dictate the terms of their relationship with retailers,” said Michael Webster, vice president and general manager, retail and hospitality, NCR, Duluth, Ga.

LAS VEGAS — Retailers operate today in a “B2C” — business-to-consumer — world in which they try to predict what consumers want, but in the future successful retailers will adopt a “C2B” or a “C-tailing” view in which “consumers dictate the terms of their relationship with retailers,” said Michael Webster, vice president and general manager, retail and hospitality, NCR, Duluth, Ga.

Increasingly, consumers are expressing what they want through a multitude of channels, including t

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