Consumers Embrace Coupons

Nearly all (97%) of primary shoppers report that they use coupons at supermarkets, according to research from the Promotion Marketing Association’s Coupon Council.

NEW YORK — Nearly all (97%) of primary shoppers report that they use coupons at supermarkets, according to research from the Promotion Marketing Association’s Coupon Council. Likewise, 89% of the overall population report that they use coupons when shopping for grocery, household and health care items at supermarkets, according to the Internet survey of 1,000 people. Coupon users report an average of 7% savings on their grocery bill with coupons. “Consumers love coupons — they are a great way

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