Consumers: Moisturizers' Efficacy Unsatisfactory

Chicago — While hand and body lotion sales were up 3.3% in mass-market channels, Mintel here said in a report Thursday that most consumers using moisturizers are dissatisfied with product efficacy.

CHICAGO — While hand and body lotion sales were up 3.3% in mass-market channels, Mintel here said in a report Thursday that most consumers using moisturizers are dissatisfied with product efficacy.

Among the complaints, 79% wish hand and body lotion lasted longer, while nearly half often feel like they still have dry skin, even right after applying the lotion. In addition, 38% of users think hand lotions are too greasy and 37% often feel like lotions leave their skin feeling st

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