Consumers Rarely Seek Purchase Guidance on Social Media

Only 2% of consumers who use social media such as facebook.com or twitter.com said they use the sites regularly for guidance on grocery purchase decisions, according to a report by Knowledge Networks.

MENLO PARK, Calif. — Only 2% of consumers who use social media such as facebook.com or twitter.com said they use the sites regularly for guidance on grocery purchase decisions, according to a report by Knowledge Networks here.

However, 13% said they sometimes use those media to help make grocery purchase decisions, the report indicated. Although 83% of people aged 13 to 54 participate in social media, less than 5% of them turn to those sites for guidance on purchase decisions,

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