Consumers Rarely Seek Purchase Guidance on Social Media

Only 2% of consumers who use social media such as facebook.com or twitter.com said they use the sites regularly for guidance on grocery purchase decisions, according to a report by Knowledge Networks.

MENLO PARK, Calif. — Only 2% of consumers who use social media such as facebook.com or twitter.com said they use the sites regularly for guidance on grocery purchase decisions, according to a report by Knowledge Networks here.

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