Consumers Turning to Online Tools to Save on Groceries

NEW YORK — Consumers are increasingly turning to online tools to compare prices on grocery items, according to Deloitte’s 2010 Consumer Food Safety Survey.

NEW YORK — Consumers are increasingly turning to online tools to compare prices on grocery items, according to Deloitte’s 2010 Consumer Food Safety Survey.

The survey found that 33% of respondents subscribed to receive emails, recipes and/or coupons directly from food manufacturers and companies, a 6% increase from Deloitte’s 2008 Consumer Food Safety Survey.

Twenty-three percent of respondents said they visited a food company's website to find product information and 2

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TAGS: Marketing