Consumers Will Depend More on Store Brands This Holiday Season: Survey

Despite being more optimistic about the economy as they approach this winter holiday season, consumers will reserve a more prominent place for private brands at their holiday tables, according to a survey of 1,000 households conducted by Information Resources Inc.

CHICAGO — Despite being more optimistic about the economy as they approach this winter holiday season, consumers will reserve a more prominent place for private brands at their holiday tables, according to a survey of 1,000 households conducted by Information Resources Inc.

Nine in 10 respondents plan to include store brands in their holiday meals this year, up from 87% last year, with the majority of these consumers (79%) doing so to stretch holiday budgets. Sixty percent of c

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TAGS: Center Store