Convenience Fuels Prepared-Food Purchases: Report

CHICAGO — Convenience is a key driver for U.S. consumers who are increasingly purchasing prepared foods from supermarket delis for in-home suppers, according to a report from The NPD Group.

CHICAGO — Convenience is a key driver for U.S. consumers who are increasingly purchasing prepared foods from supermarket delis for in-home suppers, according to a report from The NPD Group.

According to data and consumer comments sourced from NPD’s DeliTrack service, consumers indicated that one of the top reasons they purchase prepared foods is for an easy meal at home.

The data also showed that nearly half of deli-area prepared-food purchases are in-store decisions. A

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