Costco Views Local Marketing as Balancing Act

COLORADO SPRINGS — Costco Wholesale Corp. is balancing the need for local marketing with the realities of its low-cost mission, said Tim Rose, senior vice president of food and sundries.

COLORADO SPRINGS — Costco Wholesale Corp. is balancing the need for local marketing with the realities of its low-cost mission, said Tim Rose, senior vice president of food and sundries.

Speaking here at the Grocery Manufacturers Association Executive Conference, he said Costco is able to pick its spots in executing local marketing.

“We’ve been fine-tuning selections based on demographics, ethnicity and o

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