CPG Companies Need to Cultivate Sales Force Skills, Study Says

To meet retailer expectations, CPG companies need to broaden the skills possessed by their sales force, show the findings of a new study released by the Grocery Manufacturers Association, the Network of Executive Women and A.T. Kearney.

WASHINGTON — To meet retailer expectations, CPG companies need to broaden the skills possessed by their sales force, show the findings of a new study released by the Grocery Manufacturers Association, the Network of Executive Women and A.T. Kearney.

CPG sales and human resource executives polled as part of the research rated their talent management activities as “highly effective” only 9% of the time, with 68% planning to increase investment in their sales force talent manageme

Register to view the full article

Already a member? .