CPG Companies Need to Cultivate Sales Force Skills, Study Says

To meet retailer expectations, CPG companies need to broaden the skills possessed by their sales force, show the findings of a new study released by the Grocery Manufacturers Association, the Network of Executive Women and A.T. Kearney.

WASHINGTON — To meet retailer expectations, CPG companies need to broaden the skills possessed by their sales force, show the findings of a new study released by the Grocery Manufacturers Association, the Network of Executive Women and A.T. Kearney.

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