CPGs Increase Account-Specific Marketing

JACKSONVILLE, Fla. — CPG companies are ramping up retailer-specific marketing programs and finding ways to cut back on slotting fees, according to an in-depth report on trade promotion from AMG Strategic Advisors, the new strategy and insights consulting unit of Acosta Marketing Group.

The report, called “Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the CPG Industry,” found that two out of three CPG companies

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