CPGs Not Leveraging Retailer Data: Report

WASHINGTON — A new report from the Grocery Manufacturers Association and A.T. Kearney suggests that CPG companies and retailers need to do more to take advantage of retail data in a collaborative way.

“CPG-retailer collaboration efforts today merely scratch at the true potential,” said Jeanne Iglesias, GMA senior director, industry affairs and collaboration. “Capitalizing on retailer data is as much about how CPG companies apply learnings

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