Crossmark Buys Product-Demo Firm

 

PLANO, Texas — Crossmark here on Thursday said it is acquiring New Concepts in Marketing Inc. (NCiM), a product-demonstration company serving several retail chains and CPG firms.
 
The acquisition adds to Crossmark’s events and shopper marketing capabilities, creating what it described as the largest in-store marketing services company in North America.
 
NCiM is the eve

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