Customer Frugality May Ease: FMI’s Sarasin

Despite widespread predictions that the consumer frugality spawned by the current recession may be here to stay, “there may be hope,” Leslie G. Sarasin, president and chief executive, Food Marketing Institute, said at the association’s Future Connect leadership conference Monday.

DALLAS — Despite widespread predictions that the consumer frugality spawned by the current recession may be here to stay, “there may be hope,” Leslie G. Sarasin, president and chief executive, Food Marketing Institute, said at the association’s Future Connect leadership conference Monday.

She cited a recent New Yorker article noting that many experts also predicted a lingering frugality during the Great Depression, after 9/11 and when the dot-com bubble burst.

“T

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