Customers an Underused Asset: Dunnhumby USA

NEW YORK — Despite their presumed importance to retailers, “customers may be the least utilized asset most companies have,” said Matt Nitzberg, vice president, global manufacturer practice leader, Dunnhumby USA, Cincinnati.

NEW YORK — Despite their presumed importance to retailers, “customers may be the least utilized asset most companies have,” said Matt Nitzberg, vice president, global manufacturer practice leader, Dunnhumby USA, Cincinnati.

Dunnhumby USA, a 50-50 partnership between U.K.-based Dunnhumby and Kroger, Cincinnati, has worked with Kroger on its loyalty card program since 2002.

Speaking at the National Retail Federation’s 99th Annual Convention and Expo here last week, Nitzbe

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TAGS: Marketing