Delhaize Betting on Bottom Dollar

Delhaize’s new corporate structure, which takes effect next week, clears the way for the retailer to expand behind its discount Bottom Dollar discount division and formally integrates shared functions for its banners from Maine to Florida.

SALISBURY, N.C. — Delhaize’s new corporate structure, which takes effect next week, clears the way for the retailer to expand behind its discount Bottom Dollar discount division and formally integrates shared functions for its banners from Maine to Florida.

The changes will help Delhaize trim down for an ambitious bout with Wal-Mart Stores on pricing, with Bottom Dollar as a potential major contributor to that effort.

A limited-assortment discounter noted for whimsical

Register to view the full article