Deloitte: Recalled Foods Leave Bad Taste in Consumers’ Mouths for Months

More than half of consumers (58%) who hear about product safety and/or quality issues turn away from such products for more than nine months, on average, according to a recent Deloitte study.

NEW YORK — More than half of consumers (58%) who hear about product safety and/or quality issues turn away from such products for more than nine months, on average, according to a recent Deloitte study. The researcher focused on packaged food and beverages, fresh food, toys and consumer electronics for its “Food and Product Safety and its Effect on Consumer Buying Habits” study. Changes in buying habits were most prevalent in the food categories, it found.

When asked about consumable

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TAGS: Food Safety