Discount Generics Customers Highly Satisfied: Study

Pharmacy customers who participate in flat-rate generic prescription pricing programs, such as those charging $4 for a 30-day supply, have considerably higher levels of satisfaction, compared with customers who don't participate in these programs, according to the J.D. Power and Associates 2008 National Pharmacy Study released yesterday.

WESTLAKE VILLAGE, Calif. — Pharmacy customers who participate in flat-rate generic prescription pricing programs, such as those charging $4 for a 30-day supply, have considerably higher levels of satisfaction, compared with customers who don't participate in these programs, according to the J.D. Power and Associates 2008 National Pharmacy Study released yesterday. "Flat-rate generic prescription pricing programs are becoming increasingly popular among pharmacies," said Jim Dougherty, executiv

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