DLM Connects Emotionally With Shoppers

Dorothy Lane Market is romancing shoppers with upscale foods appropriate for everyday occasions, Calvin Mayne, vice president of the Dayton, Ohio-based independent said here Wednesday at the Food Marketing Institute Show 2010.

LAS VEGAS — Dorothy Lane Market is romancing shoppers with upscale foods appropriate for everyday occasions, Calvin Mayne, vice president of the Dayton, Ohio-based independent said here Wednesday at the Food Marketing Institute Show 2010.

“We’re fanatic about food, but not in a snobby way,” he said.

Mayne provided as example how a clerk might introduce DLM’s most expensive deli item— Jamón Ibérico, a salt-cured Spanish ham retailing for $100 per pound—to a shopper. Afte

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