DLM Works to Give Store Brands Similar Look

Dorothy Lane Market is working to give its store brands a more cohesive look, with new, art deco-style packaging labels, which are being developed in-house by its graphics department.

DAYTON, Ohio — Dorothy Lane Market is working to give its store brands a more cohesive look, with new, art deco-style packaging labels, which are being developed in-house by its graphics department.

“About ten years ago each private label [item] was introduced with its own unique look, since we didn’t have too many of them,” DLM’s corporate chef Carrie Walters, told SN. “Because we’re getting more into private label, we’re trying to make them all look connected so custom

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TAGS: Center Store