Dollar General CEO Sets New Path for Growth

Dollar General intends to slow new store growth and focus on improving its existing fleet through development of private label, more sophisticated pricing and merchandising strategies, and efforts toward a stronger brand image and a consistent store experience, its new chief executive officer said.

GOODLETTSVILLE, Tenn. — Dollar General here intends to slow new store growth and focus on improving its existing fleet through development of private label, more sophisticated pricing and merchandising strategies, and efforts toward a stronger brand image and a consistent store experience, its new chief executive officer said. Rick Dreiling, the former Safeway executive who joined Dollar General after it was acquired by Kravis Kohlberg Roberts, in a conference call Friday said Dollar General

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