Dollar Tree Abandons Multi-Price Point Program

Dollar Tree Stores has ended its experiment with price points that were not $1, the company said.

CHESAPEAKE, Va. — Dollar Tree Stores has ended its experiment with price points that were not $1, the company said.

“We called it ‘Oops’ and the strategy was, ‘Oops, we know this isn’t $1 but it’s too good to pass up,’” explained Bob Sasser, president and chief executive officer, in a conference call discussing fourth-quarter earnings yesterday.

But Sasser said results “weren’t compelling,” and customers found the program “distracting,” leading the company to abandon th

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