Duke: Wal-Mart Leverages Customer Research

Mike Duke, president and chief executive officer of Wal-Mart Stores, said he would step up the retailer's focus on consumer research and re-emphasize its commitment to operational efficiency to meet those customer's needs.

NEW YORK — Mike Duke, president and chief executive officer of Wal-Mart Stores, said he would step up the retailer's focus on consumer research and re-emphasize its commitment to operational efficiency to meet those customer's needs.

"I would say it's not just really focusing on the customer," Duke said in remarks at the Goldman Sachs 16th Annual Global Retailing conference here. "It's really being obsessed with knowing the customer, understanding the customer and solving the c

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