Dunnhumby to Buy Online Marketer

LONDON — Customer analytics firm Dunnhumby, a subsidiary of global retailer Tesco, said Monday it has agreed to acquire social-media marketing firm Bzz Agent, based in Boston.

LONDON — Customer analytics firm Dunnhumby, a subsidiary of global retailer Tesco, said Monday it has agreed to acquire social-media marketing firm BzzAgent, based in Boston.

Terms were not disclosed, but a report in the Boston Herald said the price was $60 million, provided BzzAgent meets certain performance goals over a five-year period. Dave Balter, founder and chief executive officer, BzzAgent, wil

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TAGS: Marketing