D&W Runs Trivia Game on Facebook

As retailers become more adept at leveraging social media for promotional purposes, Spartan Stores’ D&W Fresh Market ran a Facebook promotion that awarded free tickets to a baseball game, while building excitement in its cooking school.

GRAND RAPIDS, Mich. — As retailers become more adept at leveraging social media for promotional purposes, Spartan Stores' D&W Fresh Market ran a Facebook promotion last week that awarded free tickets to a baseball game, while building excitement in its cooking school.

The first person who answered the contest question correctly won a pair of tickets to the Aug. 7 Detroit Tigers versus

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TAGS: Marketing