Economy Shakes Brand Loyalty

More than half of consumers (52%) who were highly loyal to the average CPG brand in 2007 either reduced loyalty or completely defected to another brand in the same category the following year, according to “Losing Loyalty: The Consumer Defection Dilemma.”

ST. PETERSBURG, Fla. — More than half of consumers (52%) who were highly loyal to the average CPG brand in 2007 either reduced loyalty or completely defected to another brand in the same category the following year, according to “Losing Loyalty: The Consumer Defection Dilemma.”

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