Fairway Selects Price Optimization System

NEW YORK — Fairway Market here has selected a price optimization solution for base pricing from Revionics, Roseville, Calif.

NEW YORK — Fairway Market here has selected a price optimization solution for base pricing from Revionics, Roseville, Calif.

According to Revionics, Fairway’s objective is to properly define category roles and automate price maintenance. Price optimization tailored for each store will be the final step. Founded in the early 1930s, Fairway currently operates nine retail locations in the New York tri-state area including seven superstores and two super wine and spirit shops.

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