Family Dollar Sets Minimum Required Impact for Circulars

MATTHEWS, N.C. — Family Dollar here has established a minimum standard of $4 for the impact on store sales per dollar spent on circular promotions, said Trip McCoy, manager of promotion analytics for the 6,655-store discount chain.

MATTHEWS, N.C. — Family Dollar here has established a minimum standard of $4 for the impact on store sales per dollar spent on circular promotions, said Trip McCoy, manager of promotion analytics for the 6,655-store discount chain.

“We’ve targeted $4 as being the required lift to meet our ROI requirements,” he said during a webinar yesterday sponsored by Applied Predictive Technologies, Arlington, Va., whi

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