FMI: Private-Label Dairy Leads Hispanic Poll

The most popular private-brand products among Hispanics, defined as purchased when shopping “every time” or “fairly often,” are dairy items (54%), paper products (41%), carbonated beverages or bottled water (35%), cleaning supplies (34%) and hot and cold cereals (34%), according to a Food Marketing Institute poll.

ARLINGTON, Va. — The most popular private-brand products among Hispanics, defined as purchased when shopping “every time” or “fairly often,” are dairy items (54%), paper products (41%), carbonated beverages or bottled water (35%), cleaning supplies (34%) and hot and cold cereals (34%), according to a Food Marketing Institute poll.

Nearly three-quarters (73%) of Hispanics agree that “store brands are a great value for the money,” and 64% said “store brands are just as good as na

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