Focus Groups Critical of Meat Departments

DALLAS — Many shoppers feel that modern supermarket meat departments are both boring and intimidating, according to a series of shop-along interviews and focus group sessions conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing.

DALLAS — Many shoppers feel that modern supermarket meat departments are both boring and intimidating, according to a series of shop-along interviews and focus group sessions conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing.

The findings of these studies, along with suggestions for short- and long-term solutions that retailers might employ to improve consumer perception of their meat departments, were presented here during the

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TAGS: Meat