MONTVALE, N.J. — Pathmark and Food Basics stores operated by A&P here are now stocking private label items under the Food Basics and Home Basics label.
Officials of A&P said a new opening price point private label would be a part of a repositioning of Pathmark under its ongoing “Project MMX” initiative. Recent sales fliers from Pathmark and Food Basics, the 12-store limited assortment discount banner, feature Center Store, nonfood and prepackaged meats and produce under the Food Basics label, which has a logo resembling that of the stores. Pathmark stores also stock some opening price point items under the “Smart Price” label.
“This economy has definitely affected our customers’ shopping budgets. The new Food Basics and Home Basics brands will allow our shoppers to buy all their household necessities for much less than national brands,” Sam Martin, chief executive officer of A&P, said in a statement Thursday.
