Food Boosts Opinion of Discounters: Survey

More than half of more than 500 households in a survey indicated that their impressions of both Wal-Mart and Target have improved as a direct result of expanded grocery inventories in their supercenters.

NOVATO, Calif. — More than half of more than 500 households in a recent survey indicated that their impressions of both Wal-Mart and Target have improved as a direct result of expanded grocery inventories in their supercenters.

The survey, by Q&A Research here, also showed that those who have shopped at a Target or Wal-Mart supercenter consistently rate them comparable to — or

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