Food City Launches Bilingual Value Campaign

Food City, the Hispanic-oriented format operated by Bashas’ Supermarkets, has launched a new campaign that aims to cheer up customers during tough economic times.

CHANDLER, Ariz. — Food City, the Hispanic-oriented format operated by Bashas’ Supermarkets here, has launched a new campaign that aims to cheer up customers during tough economic times. The campaign will be based on the upbeat song “Que Rico el Mambo” by Perez Prado, the Cuban-born artist credited with bringing the mambo to popularity in the 1950s.

The campaign, which also includes a colorful new circular, highlights the everyday low prices and value Food City offers to shopper

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