Food Lion Cameras Track Shoppers in Two Test Stores

SAN ANTONIO — Food Lion is using 120 overlapping cameras in two lab stores to track and analyze each consumer transaction from the point they enter the store until they make their purchase, Rick Anicetti, chief executive officer of Delhaize America Shared Services, told attendees at the IRI 2010 Reinventing CPG & Retail Summit here Tuesday.

SAN ANTONIO — Food Lion is using 120 overlapping cameras in two lab stores to track and analyze each consumer transaction from the point they enter the store until they make their purchase, Rick Anicetti, chief executive officer of Delhaize America Shared Services, told attendees at the IRI 2010 Reinventing CPG & Retail Summit here Tuesday.

"Loyalty card data will not tell me which aisle the custome

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